The site initially spend $150 million to acquire talent for original
programming, and now wants to market it more effectively to the target
audience.YouTube is ready to dump more cash into its professional programming, according to a new report.
Google-owned YouTube will drop another $200 million into the programming to more effectively market the nearly 100 channels boasting professional videos, the company told the Wall Street Journal in a report published yesterday.
The Journal is reporting today, citing sources, that YouTube has so far attracted $150 million worth of advertising to its original programming. That investment, if it carries throughout the year, would help cover the startup costs YouTube incurred to get its programming off the ground
Google-owned YouTube will drop another $200 million into the programming to more effectively market the nearly 100 channels boasting professional videos, the company told the Wall Street Journal in a report published yesterday.
The Journal is reporting today, citing sources, that YouTube has so far attracted $150 million worth of advertising to its original programming. That investment, if it carries throughout the year, would help cover the startup costs YouTube incurred to get its programming off the ground