Speaking on the sidelines of launching of the new products Philips India, President Consumer Lifestyle (Indian Subcontinent) ADA Ratnam said it is looking at posting a double digit growth in its consumer lifestyle segment this fiscal year by adopting new business strategies.
"Philips Consumer Lifestyle has posted a strong double digit growth in past seven months and we intend to maintain it," said Ratnam.
"We are changing our market strategy and the focus is on to go to the market. We are also targeting tier II and tier III cities for some of our products," he added.
