With the social network giant struggling to prove it can boost revenues, the change requires payments, starting at $5 per ad, for the deals offered through Facebook.
"The new features will help people find the most relevant Offers, such as in their local area, and help businesses better measure the success of their Offers. Offers will remain free for people to claim," the firm announced.
"Businesses will still be able to run Offers for a minimal budget, but ads must be created in order for people to see Offers in their news feeds. Businesses can spend as little as USD 5 per ad."
