Facebook Pages Can Schedule Posts & Use More New Marketing Features [Updates]

Page managers on Facebook are welcoming a few new developments today, after Facebook Developers announced several powerful new features. Now page managers can schedule posts, create unpublished page posts and provide fine-tuned administrative control for page management apps.
The changes are aimed at Facebook marketing professionals, who have been asking for features such as these for some time. These updates will allow page managers to offer more sophisticated management of pages.
Scheduling posts ahead of time is something marketers have only previously been able to do using third-party software such as Hootsuite. Now, Facebook natively allows page managers to schedule posts up to 6 months in advance and to cancel them again if need be.
Creating unpublished page posts allows page managers to promote certain posts as “Sponsored Page Posts” just to a limited section of their audience. The post isn’t published to the timeline, yet is still connected to their page and brand. This is ideal for promotions which are only relevant to part of your audience, such as a sale for women’s shoes.

The administrative control options for applications mean that marketers can now limit the permissions given to page applications. For instance, marketers can use applications to create adverts which will not have permission to post to the timeline.
Source: Facebook Developers

How to Speak 'Hacker'

Posted: 07/23/2012 5:37 pm

Next week is Black Hat -- perhaps the world's most significant and influential annual hacking conference. It's an event that draws in the best and brightest (and sometimes, the borderline legal) hackers from around the world to show off the latest threats to our phones, laptops, PCs, Macs, tablets -- and literally anything else with a digital heartbeat. 

While it may not be as well-known as other 'geek' cons like CES or Comic-Con, what happens at Black Hat will eventually impact every consumer, business executive and government official in the U.S. In the last few years, the potential risks from hackers have reached epic proportions -- from doomsday 'worms' that can physically destruct nuclear plants to 'botnets' that enslave millions of home PCs each year, leading to millions of dollars in credit card theft and other financial identity crimes. 

Back in 1997, when Black Hat was founded, the average person could be excused for not paying attention to what was happening in the hacker underground. But today, when all of us depend on the Internet and technology devices to bank, buy, work and live, and the groups attacking us have evolved dramatically (Russian cyber crime gangs, Anonymous and other hacktivists, Chinese government sponsored hackers, etc.), there is simply no excuse to remain uninformed.

Cisco wins EU approval for $5 billion NDS acquisition

BRUSSELS | Tue Jul 24, 2012 5:04am EDT

(Reuters) - U.S. network equipment maker Cisco (CSCO.O) won unconditional EU regulatory approval on Tuesday for its $5 billion takeover of TV software developer NDS, its largest ever, which will reinforce its presence in the video communications market.

NDS, which is 51 percent-owned by private equity fund Permira PERM.UL and 49 percent by News Corp (NWSA.O), makes software that allows cable and satellite TV companies to deliver encrypted content through televisions and other devices.

Wipro forecasts muted IT services sales after in-line Q1

BANGALORE | Tue Jul 24, 2012 1:39am EDT

(Reuters) - Wipro Ltd (WIPR.NS), India's No. 3 software services exporter, forecast subdued IT services sales for the current quarter after posting an 18 percent rise in quarterly profit that met market expectations on growth in outsourcing work.

The IT services unit, including back-office operations outsourcing, accounts for more than 75 percent of sales at the company that also makes soaps, light bulbs and hydraulics equipment.

Wipro's IT Services Chief Executive T.K. Kurien is trying to boost market share amid economic uncertainty and currency volatility and attempting to close the narrow lead U.S.-based Cognizant Technology Solutions Corp (CTSH.O) has established.

Computer hackers and defenders mix in Las Vegas

Rival factions from the Internet security world will mix warily this week at a pair of Las Vegas conferences gathering computer security experts and software savants who make sport of hacking them.
More than 6,500 high-level security experts will attend the Black Hat conference already under way, with many apt to swap surnames for code-names and stay for the infamous Def Con gathering of hackers that starts on Thursday.
Black Hat plays out in posh ballrooms at Caesar's Palace on the Las Vegas strip with big-name sponsors including Microsoft, Qualys, Looking Glass, Cisco, IBM, Hewlett Packard, and Amazon.com.
Def Con unfolds in the Rio hotel and casino on the opposite side of the Las Vegas Freeway, with attendees plunking down $200 each in cash to hear how to crack anything from smartphones and power grids to door locks.