New developer policies also place limits on spam, ads, billing
With
the latest changes to its developer policy,
Google seems to making a serious effort to try to impose some sort of
order on the wild west town that is its Google Play Android app store.
The most important change for the unsavvy consumer might be the new
restrictions on copycat apps. Now, these knock-offs "must not have names
or icons that appear confusingly similar to existing products." That
new policy should be useful in combatting apps like
Infinity Blade II, a fake version of Chair Entertainment's popular iOS game that
surfaced on Google Play recently, or
Temple Run, which
appeared in many forms on Google Play
before the official version was ready. Apps with names like "Irate
Birds" or "Snip the Rope" might also come under fire for being
"confusingly similar," depending on how strictly
Google plans to enforce
the clause.
But with over 600,000 apps and counting on the service, it's going to
be hard for the company to ferret out every single copycat on its own.
Google will likely rely on users and developers to report the mimicry in
a manner similar to that for
reporting copyright infringement.
Google Play isn't the only App Store to have problems with apps
pretending to be something they're not. Back in February, a fake
Pokemon Yellow app
managed to rise to the No. 3 spot on iTunes before
being removed.
The new developer agreement also places limits on in-app ads,
requiring them to be clearly linked to their associated app and
preventing them from interfering with the normal operation of the
device. Apps that bill users monthly will now have to allow users to
finish out the month if they cancel before it is up. And Google also
strengthened its restrictions on spam notifications and disclosing
private user information with further examples of what is and is not
allowed.
Of course, developers and users can still sideload apps onto Android
devices without having to worry about all these restrictions. Apps that
break the new rules will just be barred from the prominent Google Play
storefront.
Developers of existing Google Play apps will have a 30 day grace
period to make necessary changes before their products start to be
removed from the Google Play store. Newly submitted apps will be
immediately subject to the new rules.
by
Kyle Orland
-
Aug 1 2012, 9:40pm IST